Recruitment
Strategies for Attracting Staff
By Nicole Gorton from Robert Half International
www.roberthalf.com.au

Attracting and
retaining staff is at the forefront of all Finance Managers minds
due to the global candidate shortage resulting in an extremely
competitive market.
Hiring and retaining
qualified employees is a challenge all companies face. Having the
right staff directly impacts an organisations ability to maximise
productivity and achieve business goals. More often than not companies
are not aware that approximately 52% of its finance department
are actively or passively seeking looking for a new job at any
one time according to a recent survey held by Robert Half International.
The impact of staff leaving can have a detrimental affect on the
business as a high turnover of staff drain resources and undermine
efficiencies. The survey also states that 42% of finance staff
had been in their role for under a year and only 43% had tenure
of one to three years.
The theory remains
that it costs a company three times the candidate’s salary
to replace them. This includes a loss in productivity not just
in their role but also in the role of their colleagues as they
are often affected by staff, a loss in knowledge and to the Manager
a loss in time spent in the core business as their focus is diverted
to hiring and training. Back filling a role in most cases is counter
productive versus recruiting additional staff.
There are a number
of reasons why employees leave an organisation and to a large extent
it is this analysis that will empower the employer to be a company
of choice to attract and retain its staff. The top ten reasons
are:
- Career development
- Improved work/life
balance
- Overseas opportunities
- Stronger economy
- Salary (package
including financial benefits and poor bonus structure)
- Increased
responsibility
- Work environment
- Change of
career path
- Work with
talented individuals – Mentors
- Change of
industry
In the current
climate you can not rely on the above ten factors alone to differentiate
yourself as an employer. It is common that good candidates will
be snapped up within days of looking and will have multiple offers
to decide upon. Companies are now in a position where they will
need to be creative with their over-all package to employees. The
key to securing the candidate at offer stage is by offering a transparent
remuneration package including individual performance related bonus
and non-wage incentives and other perks. Organisations are more
likely to ‘seal the deal’ and retain its staff if they
not only have a clear strategy in place to attract and bed down
staff but if they also think outside of the box. Examples include:
- Time off (sabbaticals)
or in lieu or even reduced or changed hours
- Discounts
on their products
- Corporate
discounts or 100 percent company paid on other company’s
products or services eg. % off at certain shops, travel or holiday
accommodation
- Mobile phone
or phone allowance
- Company loan
- Memberships
to Gyms and/or Professional Clubs eg. Golf
- Company Car
and/or Car Park and/or petrol
- Career Coach
- Lunch or subsidised
cafe
- Nannies or
Crèche
- Personal trainer
- Further training
and development (internal or external) work or non work related
- Living accommodation
- Outsourcing
services eg gardeners, house cleaners and errands such as booking
holidays, purchasing presents, organising dinner parties, and
picking up the dry-cleaning or even the kids from school
- School fees
- Relocation
packages including flights, accommodation and removalists
- Superannuation
and Health Schemes
- Job swap – cross
skilling in other divisions or internationally
- Duvet days
Introduced in
the recent years by some of the big four were benefits packages
as a part of your over-all remuneration whereby you were granted
a certain number of points to ‘go shopping’ with. Each
benefit was worth a number of points and each employee was allocated
points as a part of their package. The system worked well as each
employee is motivated by different things and this system catered
for that. For example someone who wanted 30 days holiday would
use up more of their points versus someone who wanted 20 days holiday
but allocated the other points into maybe a superannuation fund
or school fees.
Staff retention
continually becomes a number one priority for most companies. The
reality is that by offering further incentives or paying above
the market rate will be a differentiator however, there are a number
of less tangible concepts that impact staff retention. Firstly,
one of the deciding factors is to work for a company where the
employee feels like they can add-value and assist in the growth
strategy of the organisation. This means that organisations need
to be demonstrating their vision and communicating this across
the layers of management and down. Companies must be committed
to invest in either reinvesting in its current streams of business,
new product/services launch, geographical expansion or M&A.
Secondly, it is the person you work for and the people you work
with that creates a culture conducive for the staff to want to
come to the office. The opportunity to work with a proven Finance
Director or CFO whom an employee feels they can work with and learn
from is paramount. This is how your high performers manage their
career and how you can attract and retain high potential into your
department.
Nicole Gorton
Director
Robert
Half International
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