Instinct Systems is a company which developed and sells the
best business management software for creative businesses –
its called JobBag. They wanted to generate market awareness
for their product – and so we started creating a website. We
then went on to create a 30 second promotional video clip for
them- watch it here, and a demonstration video of the product –
watch it here. We started a direct email campaign to their
clients and prospective clients just to let people know more
about JobBag. This was followed by a survey we developed and conducted of 150 creative businesses in Australia, which drew the support of professional associations representing the creative industry. The survey results were so relevant to the current state of the industry that we organised a series of seminars where David Blaymires, Managing Director presented the survey results and in conjunction with Business Coach Jeff Herrick from Shirlaws outlined ways in which businesses can tackle the challenges they’re facing.
