MASU group wanted to promote the seminar series A Man is Not a Financial Plan. The seminars were organised for every capital city. The target audience was high income female executives prepared to invest in their financial well being. We
developed all the marketing materials for the event as displayed
here. We also conducted an extensive media campaign seeking editorial coverage (without any advertising) which resulted in a full house of delegates at each of the seminars in Sydney, Melbourne, Brisbane, Adelaide, Perth and Hobart. Supported by a direct mail campaign the attendance at the seminars reached the goals set by the client.